Part.2 How can we use semiotic analysis to confront mythologies perpetuated by Nike advertising?

Motivation

•Eliminate as much as possible the stereotypes or prejudices that advertising makes people unconsciously create.

Research Methods

•Image Board

•The bizarre burgers come from the ‘MakingArtWithHeinz' campaign, jointly launched by Heinz Ketchup in Brazil and creative Agency Africa. Users were invited to draw the craziest hamburger they could imagine, and Heinz would choose a "winner" from all the entries. The burger makers created the winners' random doodles and sent them along with Heinz ketchup.

•July 31 is the birthday of Harry Potter and Aunt Rowling. To celebrate their birthdays, the London Underground signs have lovingly changed their birthday wishes and played the name change challenge, changing the names of stations on the London main line to harry Potter-related elements according to sound similarity rules.

•©Ben Johnston

•Ben Johnston is a designer who has promoted the development of alphabet art. He often reads classic design books of Bauhaus and takes photos after stripping the letters of polyethylene materials from the surface. Colors, shadows and perspectives are the biggest highlights of Johnston's creation.

Nike has partnered with seven young artists to create custom art pieces and matching sneakers for its new Air Max 270 React sneakers. The range is unified and inspired by the modern art movement, from pop art, Bauhaus, Impressionism to Optical art, there's always something for you.

Artist Marko Stupi records the emotions and the most important things of each day as an icon.

•"Human Error" is a project that Brooklyn-based graphic designer Victoria Siemer is working on, creating subtle emotional connections between the two by inserting computer error pop-ups into Polaroids.

Nastya Nudnik, a Ukrainian artist, has made an interesting attempt to add unique symbols in the Internet era by selecting works by famous artists Edward Hopper and Michelangelo.

Research Methods

•Case Studies

Adidas—We over-invested in digital advertising

•MarketingWeek once reported a little news that, although ignored by most marketers, seems to us to be a small milestone in the marketing world. The headline read, “Adidas: We Over-invest in Digital marketing.” Let‘s say, “Adidas’s confession”.

•https://www.marketingweek.com/adidas-marketing-effectiveness/

Q: What does brand building involve?

A: To build a brand is to build the depth and breadth of the brand

Plan the budget of investment in brand and transformation according to the category rule and enterprise stage, and know what kind of value your brand needs to build.

Visual Work

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